It’s the technology, in one application, that displays the down and yardage on your television display as if it is painted on the field. It’s also the technology that will enable you view a street scene through your iPhone camera and see posted restaurant reviews/ratings for all the eating establishments on that particular city street. Augmented reality is pretty exciting stuff.
And that’s just the beginning, it appears. There is work in progress to apply this technology to a wide range of life experiences, media, and services. It could be very exciting.
It’s name — Augmented Reality — also, in my view, begs some larger issues. Before we embark on augmenting the reality around us, there would seem to be a screaming need to improve our very grasp of the reality around us. One of the pitfalls of emerging technology is that it often gets out ahead of our human capacities. This is not an argument to slow down, or even limit, technology. It’s perhaps the clarion call to advance more rapidly and thoroughly our human capacities. Augmented reality challenges us to be better at reality itself.