Marketing — precise targeting, clear differentiation, and compelling communications propel your marketing success
Communications — audience segmentation and laser clarity make for messages that matter
Product Launch + Positioning — great ideas get traction when they touch the right people at the right moment
Market Intelligence — beyond the conventional methods… getting to insights and knowledge about who and where and how… knowledge is often everything
Process — a method that starts with strategy, includes implementation, and relies on measurement… customized to your specific needs and requirements
Facilitation — the right blend of outside perspective with a healthy respect for your inside knowledge streamlines and enhances even the most complex initiatives
Collaboration — a firm belief in the power of multiples, and the seasoned expertise to accommodate and challenge and share success
Clean — no clutter, no superfluous things… just the right tone and the right voice and the right sophistication
Concise — less can be more, at least when it's just right… and less takes more work
Compelling — among all the noise, why not be distinctive, meaningful, and relevant
Verbal + Visual/Behavioral + Organizational — the power is in the convergence, words + images, singular + contextual
Brand — create a new one, or re-invigorate a proven one… take it to the next level
Product/Service — honoring the foundations of what you do, and never letting them wither
Company Direction — bringing context and perspective, add market knowledge, now watch your organization excel
Bill Wittland is the President of Vox Strategic, a marketing and communications consultancy. He has worked for and also served a variety of organizations and agencies throughout his career, prior to founding Vox Strategic. His background as a writer and communicator enhances his efforts to bring process, precision, and persuasion to all the clients he serves and supports.
With over 30 years experience in the field of communications, marketing, and design, Bill has worked in a diverse range of industries, including contract office furniture, pharmaceuticals, healthcare, residential furniture & home furnishings, architecture & design, publishing, technology, higher education, manufacturing, and financial services. His positional experience includes serving as a writer, professor, project manager, account executive, consultant, creative director, and strategist. He has exercised these roles within marketing communications agencies, design firms, research and development departments, and higher education institutions.
Bill's involvement with clients and their companies currently includes strategic consulting, brand development, communications planning, market intelligence gathering, naming, writing & concepting, process design & facilitation, and market planning and development. With a passion for knowledge and disciplined action, Bill helps clients achieve convergence, clarity, and consistency in their various ways of telling their stories… which is, in the end, the essence of marketing communications.
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Bill Wittland
President/CEO
p. 616.450.5500
e. bill@voxstrategic.com
